Today marks the start of the Christmas shopping season with what retailers see as one of their busiest shopping days of the year and what many shoppers see as their best shot all year of snagging one of a handful of $400 laptops and other teaser bargains. It’s such a phenomenon, it’s been dubbed “Black Friday,” the day retailers say they expect to move from being “in the red” to being “in the black” for the first time all year.
But from where I stand, Black Friday should more accurately be called “Black and Blue Friday” as Americans across the fruited plain have been stampeding and, in many cases, fighting each other in the rush for — “seasonal bargains.” And to be honest, there are some bargains to be had. Unfortunately, most shoppers lose perspective and become part of the feeding frenzy to grab anything and everything that seems cheap. Never mind whether or not they need it - it’s a bargain!
And that’s the biggest problem I see with the whole fiasco. Shoppers scour myriad ads touting ridiculously cheap stuff — like the $400 laptop — and rush to grab one only to find that all eleven of them are already gone. But now they’re primed to get whatever bargains remain, often leaving the stores with carts filled to overflowing with crap they don’t need.
Is this what Christmas has become? Who are these people? Have they completely forgotten what Christmas is about? Have they no common decency, courtesy, manners? Were they raised in a cave by wolves?
It’s sad on so many levels I don’t know in which direction to scream first. So, like many, most I suspect, I refuse to play. Sure, I’ll probably pay a little more for some gifts, but I won’t subject myself or anyone I care about to such lunacy. These folks may get some great bargains, but they’ll show who they really are in the process. And how they were brought up. And how they lack manners. And how the real meaning of Christmas has completely eluded them.
Do retailers really need this to make their annual nut? I doubt it. Folks would still shop — even these folks — if retailers simply agreed to quit feeding this annual frenzy. But retailers won’t…
While the madness continues, I should remind you that it’s also Buy Nothing Day. What’s that, you ask? Well, about fifteen years ago, Vancouver artist Ted Dave founded a movement, now celebrated on the Friday after Thanksgiving, to protest rampant over-consumerism. Since then, the movement has spread to some sixty-five nations. Has it had a major effect? That’s debateable, but if it’s done nothing more than cause shoppers to re-examine their spending habits, it’s served its purpose.
So were you one of the many who stood in line awaiting the 4 a.m. Target and other store openings? Did you elbow your way through the herd and grab one of the prize widgets on sale for half off? And, having made the big score, did you turn around and leave? I doubt it. Like most, you probably came home with a car full of crap you don’t need. Happy holidays.