Man the Keyboards, it's 'Cyber Monday'
Nov 26, 2007 at 09:21AM
Doug in Advertising, Business, Internet

The crowds, the traffic, the utter mayhem. You already know all about the day after Thanksgiving, appropriately dubbed Black cyber-monday_06.jpgFriday. And although I’d vowed never to set foot in a retail store on that day, I found myself accompanying Dawn last Friday as we shopped for a few early Christmas gifts. But guess what - there’s another day for you to deal with. It’s called Cyber Monday.

Feeling left out of all the hoopla, online marketers (they prefer being called e-retailers) conjured up an ad blitz for the first work day after the Thanksgiving shopping weekend and even created a special web site. I suppose It was only a matter of time. In fact, I have to wonder what took them so long. Well, word has spread and now online marketers (oops… e-retailers) offer some real deals on Cyber Monday, everything from free shipping to one-day sales specials.

Shop.org claims that, according to its online survey, 72 million folks will shop online from work (hmmm… I suppose there will be a corresponding drop in business productivity) for holiday gifts, up 11 million from last year. And yes, Dawn and I keystroked our way to a couple of good buys, too.

E-retail believes that, with everything going high-tech these days, they’re entitled to their own traditions, especially those that also happen to turn a profit. I suppose it’s only fair.

Article originally appeared on inessential musings (http://www.inessentialmusings.com/).
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