Southwest Airlines Says No #$*!%ing Luggage Fees
Jun 18, 2008 at 09:00AM
Doug in Advertising, Business, Travel

Following up on Monday’s post about the spread of airline add-on fees for everything from peanuts to baggage and aisle seats, U.S. airline Southwest is resisting the trend — and picking up a lot of extra business — by sticking to their business model. The airline ran this ad in the Wall Street Journal (click to enlarge):

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It reads “Don’t #$*!% me over” followed by “Southwest is the only airline that accepts this coupon” and the clever tag line: “Fees don’t fly with us.” More   (Hat tip to Teddy and Billyum!)

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