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The Anti-iPhone?

Those who become exhausted just thinking about the myriad features offered on Apple’s new iPhone (internet devise, iPod, video player and more) might want to consider the Media Skin. Conceived by young Japanese designer Tokujin Yoshioka, the minimalist mobile phone sports the same svelte proportions as the iPhone but with few type-A add-ons, making it a welcome technological regression for the technologically challenged.

mediaskin_04.jpg

Although the Media Skin was recently featured in Departures Magazine, it’s actually been around for a couple years. Maybe it’s enjoying a renewed marketing push in response to the success of Apple’s iPhone…

Posted on Jul 24, 2007 at 08:24AM by Registered CommenterDoug in | Comments4 Comments

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Reader Comments (4)

An orange phone that features fewer features? I am beginning to see an underlying theme.

Kidding aside, this is a marketer's Everest. "Buy our phone and free yourself from all those bothersome features."

But orange? Let's see: "Be spotted easily in a crowd with our International Orange no-frill cell phone (Coast Guard approved)."

The marketing team gets kudos for effort.

-Jason-

July 24 | Unregistered CommenterJason

I saw this at least a year ago. It came in a few other boring colors as well. The ad campaign seemed to center around dipping the phone in a bucket of orange paint and watching it drip off.

Notable is that the phone does actually have some features, but it lacks its main marketing angle: leading edge design. I don't think we willbe seeing any of these at the mall.

July 24 | Unregistered CommenterScottie

Why do they think readers of Departures Magazine would be interested in a boring ass phone like this?

July 25 | Unregistered CommenterJosh

Ugly ass phone!

July 25 | Unregistered CommenterTeddy

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