WOW! I don't know if it will sell any milk or chocolates, but it's a damn cool ad!

Logic tells me the gorilla is "human", but I can't really tell. He LOOKS like a gorilla!

Terrific ad! I know it's a guy in a monkey suit but it's so realistic! Could they have actually used a trained ape?

Now that is awesome. He looks so real, but they couldn't possible train a gorilla to move that way. Probably the suit used in KING KONG, don't you think?

The title ruins the surprise. If you had called it a chocolate ad in the title, then just let it run, the surprise would have made it twice as good.

This is my kind of advertising. They could have just put some bimbo eating chocolate on white sheets, but they chose to use some imagination this time. I like it!

What is Dairy Milk anyway? I thought they were a chocolate company?

It is milk chocolate.

OK I agree this is great entertainment, but as an ad it seems to miss in my book. There's barely a mention of what they are trying to sell, let alone the "C" word.

Freaking awesome! Love to meet the guy in the suit! His ape moves are perfect. I loved when he was getting "in the zone" at the beginning and cracking his neck. Excellent!

Pretty good. The ape is a star now and will want his own band and maybe a TV show. I agree they shouldn't have the giveaway title. The surprise would have been bigger. Wonder what Phil Collins thinks of it?

Whose to say its a guy in a suit, they can do anything with modern technology now. It's probably computerized or something. Still I'm loving the advert!

You're right, Lucy. CG makes (almost) all things possible. If I find out how it was actually accomplished, I'll post it.

This is the best example of Gorilla Marketing I've ever seen!

Later he walked off the sound stage singing "gorilla my dreams...."

Hi Michael,

You just can't help yourself, can you... ;-)

"Gorilla Marketing". That's a good one! "Gorilla my dreams"? Hmmmm...

~Doug

It's actually Phil Collins after his new hair transplant went horribly wrong.

Cheers,

Steve

yea but really it could be a real gorilla.I mean they trained lions to not eat people and perform with an audience.i mean it looks SOOOOO real.The eye's blinking and it like snorts and the camera moves back.

~ Crazyness

Phil Collins has actually contacted Caburys, telling them how much he liked the advert. Great ad, love it.

- Marc