« Prognosticating About Macworld Expo | Main | Herfin' USA - Part 13 »

Apple's New "Time Machine" Ad

I always enjoy Apple’s “Get a Mac” advertising campaign and look forward to each new release. Today Apple posted their newest installment touting Leopard’s “Time Machine”, its automatic back-up and file retrieval system that can easily locate and retrieve even long ago deleted files.

The ad features the “Mac” and “PC” guys (Justin Long and John Hodgman) explaining, in simple but entertaining ways, how it works. You can watch the ad below or in various sizes/resolutions on Apple’s site.

And here’s one they used for the 2007 WWDC to introduce Apple’s Phil Schiller. You have to admit, these guys have a great sense of humor!

Posted on Jan 14, 2008 at 11:00AM by Registered CommenterDoug in , , | Comments4 Comments

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (4)

F U N N Y ! No matter what platform you fancy, you have to love Apple's advertisements! Look how long they have gotten traction from this campaign. Pure genius!

January 14 | Unregistered Commenterdownunder9836

I love the "I'm a Mac, I'm a PC" ads! Not only are they an effective ad campaign, but they are just plain entertaining, and that leads to positive association with Apple's product line.

January 14 | Unregistered CommenterDarnel L.

aren't these ads the best?

January 14 | Unregistered Commenterpandabear

LOL! I always enjoy these ads!

January 14 | Unregistered CommenterShannan

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>